Market Needs: ? Describe the concept in detail ? Describe the layout of the product (decor, size, number of seats etc.) in detail ? Explain the need for this concept in the marketplace (Why is this product/concept necessary? Is there a market or it?) ? Show how this concept will meet the needs of the target market ? Identify the target customers and positioning of the market
Honest Tea is classified as a ready to drink (RTD) tea, which is apart of the liquid refreshment beverage (LRB) industry. Honest Tea is also owned by the Coca-Cola brand. While Honest Tea is a part of Coca-Cola, the two drinks are in separate industry segments as Coke is a (CSD) carbonated soft drink. Currently the CSD large market share is in decline in the LRB industry, as it has been in recent years due to health concerns and, more recently, the Soft Drink Tax. The Soft Drink Tax is a controversial tax that is being considered in numerous U.S. […]
Summarize key ideas from the readings, videos, discussions, and course materials. Distinguish what you are most intrigued (surprised, excited, fascinated) by, and if applicable, identify where your understanding is still unclear or you have questions.