November 8, 2018

Marketing activities

Scenario You have just finished your course and have been working in a small family run business for 6 months. It has a great product – but you can see that the family has no idea about developing their market share. They do not appear to understand the concept of marketing and you decide to produce some information for them. You intend to collate your information as a formal report and give it to key members of staff so that it will impact on the future of the company and lead to a permanent job for you. (NB for the […]
November 8, 2018

The Brand Equity Effect on Consumer Buying Decision at Small Car Market in Dubai

Brand has a massive impact on people consumption especially in Dubai. When it comes to automotive sector, people tend to buy high level luxury brand to show off on traffic. They want to gain/show their social status on traffic to have more respect by society. Since Dubai is an expat city and incomes are higher than their own home countries, i do not pay attention about functionality only but also brand image of the car. There is a belief that it represents their character on the road. In fact, with this dissertation i want to prove this behavior under the […]
November 8, 2018

A report on proposed concept for a new restaurant

Show a sample of the menu including the style of food and beverages which will be available to reflect the restaurant concept/theme. This menu should be formatted as it would be presented to the customer. Groups should not simply copy an existing restaurant menu in its entirety. You must show some creative flair and thought in designing a menu specifically for this restaurant, however you may use menu items/ideas from other restaurants or sources (i.e. you are not expected to be able to ‘create a dish’ as a chef would do). The descriptions of these menu items should complement the […]
November 11, 2018

Conceptual Data Model

Case Study for a Sales Department The primary objective of the sales department is to provide the clients with goods and services that satisfy their needs. Therefore, the department has to have products files that contain the description, type, cost, and a unique code that identifies the commodity. A user view is a virtual table that is built from the select query and defines the information required by the user and the transactions in the database. There are two user views for the sales department. They include: • Sales Representative • Sales Manager Requirements of a sales representative The key […]
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