Task 1: Evaluate Hofstede’s approach to the measurement of culture and critically compare his work to other cross-cultural theorists. (40 marks) In responding to this task, you will need to apply the theories of Hofstede and other key cross-cultural theorists such as Trompenaars and Hall plus others that you may have read about in your research. You will need to ensure that you identify both similarities and differences in the approaches taken. Task 2: Traditionally, Western MNCs have approached innovation by establishing dedicated research and development functions and managing innovation processes in the same way as other business processes. This […]
Select one of the following three marketing research topics (brand equity, customer satisfaction, or pricing) and a type of marketing research (exploratory, descriptive, or causal). Assume you are the Marketing Research Director for a limited service research supplier. Given your selection, develop a proposal for the marketing research study.
1) Discuss the market structure of that specific company (supply carve) ,(types of the business ?? perfect competition or, monopolistic competition or oligopoly or monopoly) 2) Describe how the firm is operating in this market to produce these goods and /or service 3) Discuss the technology used by firm in reference to the good and/or service 4) Describe its fixed cost 5) Describe its inputs ( workers, material, etc) and how effect in variable cost
QUESTIONS : 1) what is known about what constitutes successful/ promising HIV prevention work and how well this reflects the strategies within the Ottawa charter (this would include looking at some reviews of health promotion strategies more broadly and probably beyond Thailand); 2) then you could look at a number of national HIV prevention programmes in Thailand (you will need some criteria to select these) and analyse how well they use the strategies of the OC; 3) the third question could then be something like, On the basis of this analysis, how could HIV prevention programmes in Thailand be enhanced […]