Order Description MARKETING RESEARCH FINAL GROUP PROJECT GUIDELINES PURPOSE Formulate a research problem, determining the research methodology to be used, collecting the data, performing the data analysis, determining the findings of the research, and writing and presenting the research report. A BUYER BEHAVIOR FOCUS The vast majority of marketing research dollars are spent in an effort to describe, explain, and/or predict buyer behavior. The reason is simple – consumers are a complex phenomenon – far more complex than any business model, financial market, tax code, supply chain, or organizational chart. The truth is that most companies and organizations are terrified […]